About Me

Joni Nykänen
Future digital marketing and analytics expert
Education
I hold a Bachelor's degree in Business Administration, majoring in Marketing and Management, and I am currently pursuing a Master's degree in Digital Marketing and Analytics at the University of Eastern Finland.


Why marketing
I love to create something new and enhance existing ideas in ways that truly connect with people. Marketing combines creativity, psychology, strategy, and data – it allows me to understand what motivates customers, craft compelling stories, and build meaningful relationships between brands and audiences.
I’m passionate about using data-driven insights to optimize campaigns, improve user experiences, and drive measurable results. For me, marketing isn’t just promotion – it’s about solving problems, sparking emotions, and creating value that makes a real impact.

Blog
Dive into my blog, where I cover marketing-related topics! Plus, there's a free marketing plan template available for download.

Content creation
I have learned to use canva and created some content mainly for my own fun, but also for others