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About Me

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Joni Nykänen

Future digital marketing and analytics expert

 

 

Education

I hold a Bachelor's degree in Business Administration, majoring in Marketing and Management, and I am currently pursuing a Master's degree in Digital Marketing and Analytics at the University of Eastern Finland.

 

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business documents on office table with smart phone and laptop computer and graph financial with social network diagram and three colleagues discussing data in the background
 

Why marketing

I love to create something new and enhance existing ideas in ways that truly connect with people. Marketing combines creativity, psychology, strategy, and data – it allows me to understand what motivates customers, craft compelling stories, and build meaningful relationships between brands and audiences. 
 
I’m passionate about using data-driven insights to optimize campaigns, improve user experiences, and drive measurable results. For me, marketing isn’t just promotion – it’s about solving problems, sparking emotions, and creating value that makes a real impact.
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Blog

Dive into my blog, where I cover marketing-related topics! Plus, there's a free marketing plan template available for download.
 
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Content creation

I have learned to use canva and created some content mainly for my own fun, but also for others